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Healthcare Heroes * Hiking gurus * Fitness Friends * Healthcare Heroes * Hiking gurus *
Our mission

Reimagine the active experience for women.

We support you to be in control, comfortable, and open to life’s adventures.

Our Superpowers
01

PERFORMANCE COMFORT™.

Engineered for high performance and comfort through sustainable innovation and technology. This is the fundamental thesis of all our product designs.

02

LOOKING OUT FOR THE PLANET.

Sustainability is at the very core of our business. We innovate through responsibly sourced, earth-friendly materials and manufacturing processes that minimizes our environmental impact.

03

SILVERLINING TECHNOLOGY™.

Every period should have a silver lining; with ours, you can say goodbye to leakage and visible wings! Our one-of-a-kind double-gusset design ensures your pad stays in place—not to mention it’s ultra-soft and waterproof.

04

TECH-DRIVEN FORMULA

We worked tirelessly to create a formula that holistically balances performance-based wearables, and sustainable consumables—to help you flow through your period uninterrupted.

05

SAY NO TO THE STATUS QUO

We’re proud to be the first FemCare company dedicated to active lifestyles, helping you to reach a whole new personal best in every aspect of your life. 

Active moms * Frontline heroes * Hiking gurus * Fitness friends * Travel titans
ios private beta

The Baseline App

The first App built for women with active lifestyles

Earn BAC tokens by staying active

Use BAC tokens to shop

Lower health risks

Live a happier mind

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